I’m in San Francisco, and was having some wi-fi trouble last night and couldn’t post this week’s update until today. The last time I was here for longer than a day or two was almost three years ago, and this week I want to talk about three things that are different from the last time.
First is Lyft. It’s surprising how much my friends here rely on Lyft to get around. Lyft is essentially a private car service you use from an app on your phone, and while we have similar apps and services in New York, what makes Lyft different is their drivers aren’t full-time drivers. Their drivers are people driving as a side-gig to earn money to supplement their main interest or occupation, like making music or going to school, or in the case of one of our Lyft drivers yesterday, being a private chef. Lyft gives their drivers a giant fuzzy pink mustache to put on their cars so you can see them coming from blocks away. A stroke of genius, really, and my first instinct when a Lyft car arrives is, unlike any other car service, to ride shotgun instead of in the back seat. My own interest in startups and in finding ways to support a passion builds a bridge of relatability to the driver. I want to find out who these people are, how Lyft is working out for them. Our chef-driver had been a Lyft driver for two weeks. We talked about alcohol and diet, and her culinary clientele. She gave us a quick recipe for dandelion greens to promote liver health.^[Jan 2021 note: You can really feel my naivety and wide-eyed optimism about ride-sharing here! I think at this point we hadn’t yet seen the second- or third-order effects that we’re seeing now, with more drivers depending on sharing-economy companies for as their primary means of income, and these companies refusing to recognize workers as full-time employees.]
The second difference is I’m staying in an area of San Francisco called the Dogpatch, which, from what I’ve heard, cropped up virtually overnight a couple years ago. It’s an old industrial district with a lot of warehouses, some of which have been converted into lofts and new apartments, and it’s the least neighborhood-feeling area I’ve experienced in San Francisco. It reminds me of a part of Brooklyn near where I live.